Culture Index exists to catalog cultural institutions online, and highlight the best practices that inspire us.



Launching with a focus on museums and building from there, we are a resource for both research and discovery. Browse information about online communications, and discover ideas with examples of what’s possible for cultural institutions in the digital space.



As a community project facilitated by Base, we invite you to use and contribute to this growing resource.

Culture Index

British Museum

The first national public museum of the world. The British Museum is unique in bringing together under one roof the cultures of the world, spanning continents and oceans. No other museum is responsible for collections of the same depth and breadth, beauty and significance.

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Tech Specs

Tech Specs

Performance

95

Accessibility

95

Best Practices

96

SEO

100

Performance

42

Accessibility

100

Best Practices

96

SEO

98
  • MailChimp

    Mailchimp is a widely-used marketing platform that helps businesses manage and automate email campaigns. It offers tools for creating, sending, and analyzing emails, as well as managing subscriber lists. Read more
    used by 159 institutions
  • Google Analytics (GA4)

    Google's analytics platform that offers advanced tracking and analysis capabilities across web and app data for enhanced user behavior insights. Read more
    used by 317 institutions
  • Facebook Pixel

    A code snippet that tracks visitor actions on your website to optimize ad targeting and measure the effectiveness of Facebook advertising campaigns.

    used by 213 institutions
  • TikTok Pixel

    A tracking code that allows advertisers to measure the effectiveness of their TikTok ads by monitoring user actions on their website.

    used by 37 institutions
  • Linkedin Insight Tag

    A JavaScript code that enables website owners to track conversions, retarget website visitors, and gain deeper insights from LinkedIn ad campaigns.

    used by 40 institutions
  • Hotjar

    A behavior analytics tool that combines heatmaps, session recordings, and feedback surveys to help understand how users interact with your website.

    used by 47 institutions
  • Drupal

    An open-source content management system known for its flexibility and extensive customization options, often used for complex and large-scale websites. Read more
    used by 112 institutions
  • TN Express Web

    A content management system designed for creating and managing websites with ease, offering a range of templates and tools for customization.

    used by 5 institutions
  • Vue.js

    A progressive JavaScript framework for building user interfaces and single-page applications.

    used by 69 institutions
  • GSAP

    A high-performance JavaScript library for creating animations and transitions in web development.

    used by 100 institutions
  • React

    A JavaScript library for building user interfaces, maintained by Facebook, that allows developers to create reusable UI components. Read more
    used by 118 institutions
  • MailChimp

    Mailchimp is a widely-used marketing platform that helps businesses manage and automate email campaigns. It offers tools for creating, sending, and analyzing emails, as well as managing subscriber lists. Read more
    used by 151 institutions
  • Microsoft ASP.NET

    A web framework for building dynamic web applications and services with .NET and C#.

    used by 33 institutions
  • IIS

    Internet Information Services, a flexible, secure, and manageable web server created by Microsoft for hosting websites and web applications.

    used by 13 institutions
  • Google Maps

    Google Maps is a web-based service that provides detailed maps, satellite imagery, and street views of locations worldwide. It offers navigation, real-time traffic updates, and route planning for various modes of travel. Widely used for its accuracy and comprehensive features.

    used by 171 institutions
  • core-js

    A modular standard library for JavaScript that provides polyfills for ECMAScript features.

    used by 364 institutions
  • LazySizes

    A lazy loading library for images, iframes, and other media that optimizes loading by only loading elements when they enter the viewport.

    used by 100 institutions
  • jQuery

    A fast, small, and feature-rich JavaScript library that simplifies HTML document traversal, event handling, and animation.

    used by 537 institutions