Culture Index exists to catalog cultural institutions online, and highlight the best practices that inspire us.



Launching with a focus on museums and building from there, we are a resource for both research and discovery. Browse information about online communications, and discover ideas with examples of what’s possible for cultural institutions in the digital space.



As a community project facilitated by Base, we invite you to use and contribute to this growing resource.

Culture Index

The Fitzwilliam Museum

The Fitzwilliam Museum is the lead partner of the spectacular collections of the University of Cambridge Museums (UCM) and Botanic Garden.

From antiquity to the present day, the Fitzwilliam houses a world-renowned collection of over half a million beautiful works of art, masterpiece paintings and historical artefacts.
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Tech Specs

Tech Specs

  • Google Analytics (GA4)

    Google's analytics platform that offers advanced tracking and analysis capabilities across web and app data for enhanced user behavior insights. Read more
    used by 318 institutions
  • Facebook Pixel

    A code snippet that tracks visitor actions on your website to optimize ad targeting and measure the effectiveness of Facebook advertising campaigns.

    used by 214 institutions
  • TikTok Pixel

    A tracking code that allows advertisers to measure the effectiveness of their TikTok ads by monitoring user actions on their website.

    used by 38 institutions
  • Apache HTTP Server

    A widely-used open-source web server that provides powerful features and extensive customization options.
    used by 232 institutions
  • RSS

    RSS (Really Simple Syndication) is a web feed format used to publish frequently updated content such as blog posts, news articles, and podcasts. It allows users to subscribe to feeds from their favorite websites and receive updates in a standardized, easy-to-read format. This helps users stay informed without needing to visit multiple websites.

    used by 171 institutions
  • Laravel

    A PHP framework known for its elegant syntax and comprehensive toolset for web application development.
    used by 8 institutions
  • core-js

    A modular standard library for JavaScript that provides polyfills for ECMAScript features.

    used by 365 institutions
  • jsDelivr

    A free and open-source CDN for web development that supports JavaScript libraries, CSS frameworks, and other assets from multiple sources.
  • Directus

    Directus is an open-source, headless CMS and data platform