Culture Index exists to catalog cultural institutions online, and highlight the best practices that inspire us.



Launching with a focus on museums and building from there, we are a resource for both research and discovery. Browse information about online communications, and discover ideas with examples of what’s possible for cultural institutions in the digital space.



As a community project facilitated by Base, we invite you to use and contribute to this growing resource.

Culture Index

Norman Rockwell Museum

Norman Rockwell Museum presents the world's largest collection of original Norman Rockwell art as the best of American illustration.

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Tech Specs

Tech Specs

Performance

47

Accessibility

82

Best Practices

96

SEO

75

Performance

8

Accessibility

82

Best Practices

96

SEO

78
  • Facebook Pixel

    A code snippet that tracks visitor actions on your website to optimize ad targeting and measure the effectiveness of Facebook advertising campaigns.

    used by 191 institutions
  • Google Ads Conversion Tracking

    A tool that tracks and measures the actions users take after interacting with your Google Ads, helping to gauge ad effectiveness.

    used by 20 institutions
  • Swiper

    A modern touch slider library for creating responsive and mobile-friendly sliders and carousels.

    used by 116 institutions
  • core-js

    A modular standard library for JavaScript that provides polyfills for ECMAScript features.

    used by 329 institutions
  • LazySizes

    A lazy loading library for images, iframes, and other media that optimizes loading by only loading elements when they enter the viewport.

    used by 88 institutions
  • jQuery

    A fast, small, and feature-rich JavaScript library that simplifies HTML document traversal, event handling, and animation.

    used by 485 institutions
  • Lightbox

    A JavaScript library that displays images and videos in a clean, overlaying lightbox, enhancing user experience.

    used by 38 institutions
  • Modernizr

    A JavaScript library that detects HTML5 and CSS3 features in the user’s browser, allowing for graceful degradation.

    used by 92 institutions
  • Apache HTTP Server

    A widely-used open-source web server that provides powerful features and extensive customization options.

    used by 208 institutions
  • Bootstrap

    Bootstrap is a widely-used, open-source front-end framework for developing responsive web designs. Created by Twitter, it offers a collection of HTML, CSS, and JavaScript tools and components, making it easy to create mobile-first websites. Bootstrap is popular for its ease of use, extensive documentation, and ability to streamline web development processes.

    used by 135 institutions
  • GSAP

    A high-performance JavaScript library for creating animations and transitions in web development.

    used by 92 institutions
  • WordPress

    WordPress is a popular, open-source content management system (CMS) that powers over 40% of websites. Initially a blogging platform, it now supports various sites with customizable themes and plugins. Known for its user-friendly interface, WordPress is used by both beginners and professionals to create and manage websites. Read more
    used by 266 institutions
  • WordPress

    WordPress is a popular, open-source content management system (CMS). Initially a blogging platform, it now supports various sites with customizable themes and plugins. WordPress is used by both beginners and professionals to create and manage websites. Read more
    used by 272 institutions
  • MySQL

    An open-source relational database management system widely used for web applications and data storage.

    used by 247 institutions
  • Yoast SEO

    Yoast SEO is a popular WordPress plugin that helps optimize websites for search engines. It offers tools for improving content, keywords, and readability, enhancing a site's visibility and ranking.

    used by 148 institutions
  • RSS

    RSS (Really Simple Syndication) is a web feed format used to publish frequently updated content such as blog posts, news articles, and podcasts. It allows users to subscribe to feeds from their favorite websites and receive updates in a standardized, easy-to-read format. This helps users stay informed without needing to visit multiple websites.

    used by 155 institutions
  • Salesforce Marketing Cloud Account Engagement

    A powerful B2B marketing automation tool by Salesforce that helps businesses generate and nurture leads, align marketing and sales, and measure marketing ROI.
    used by 12 institutions