Culture Index exists to catalog cultural institutions online, and highlight the best practices that inspire us.



Launching with a focus on museums and building from there, we are a resource for both research and discovery. Browse information about online communications, and discover ideas with examples of what’s possible for cultural institutions in the digital space.



As a community project facilitated by Base, we invite you to use and contribute to this growing resource.

Culture Index

Peabody Essex Museum

For over 220 years, PEM has been dedicated to collecting, preserving, and showcasing compelling artwork throughout history and from around the world.

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Tech Specs

Tech Specs

Performance

83

Accessibility

83

Best Practices

100

SEO

92

Performance

33

Accessibility

75

Best Practices

100

SEO

83
  • MailChimp

    Mailchimp is a widely-used marketing platform that helps businesses manage and automate email campaigns. It offers tools for creating, sending, and analyzing emails, as well as managing subscriber lists. Read more
    used by 149 institutions
  • Facebook Pixel

    A code snippet that tracks visitor actions on your website to optimize ad targeting and measure the effectiveness of Facebook advertising campaigns.

    used by 191 institutions
  • Google Analytics

    A web analytics service that tracks and reports website traffic, offering detailed insights into user interactions and site performance. Read more
    used by 88 institutions
  • Hotjar

    A behavior analytics tool that combines heatmaps, session recordings, and feedback surveys to help understand how users interact with your website.

    used by 43 institutions
  • Craft CMS

    A user-friendly content management system that emphasizes flexibility and control, making it ideal for custom web development. Read more
    used by 25 institutions
  • SEOmatic

    A powerful SEO plugin for Craft CMS that automates SEO best practices and provides extensive configuration options.

    used by 8 institutions
  • MailChimp

    Mailchimp is a widely-used marketing platform that helps businesses manage and automate email campaigns. It offers tools for creating, sending, and analyzing emails, as well as managing subscriber lists. Read more
    used by 141 institutions
  • GSAP

    A high-performance JavaScript library for creating animations and transitions in web development.

    used by 92 institutions
  • Dropbox

    A file hosting service that offers cloud storage, file synchronization, and personal cloud features.

    used by 3 institutions
  • Cloudflare

    A global network service that provides content delivery network (CDN), DDoS mitigation, internet security, and distributed domain name server services.

    used by 178 institutions
  • Google Hosted Libraries

    A content delivery network provided by Google that hosts popular JavaScript libraries for faster and more reliable delivery.

    used by 79 institutions
  • cdnjs

    A free and open-source content delivery network for JavaScript libraries, enabling faster loading of web pages by serving files from distributed servers.

    used by 89 institutions
  • core-js

    A modular standard library for JavaScript that provides polyfills for ECMAScript features.

    used by 329 institutions
  • jQuery

    A fast, small, and feature-rich JavaScript library that simplifies HTML document traversal, event handling, and animation.

    used by 485 institutions
  • Modernizr

    A JavaScript library that detects HTML5 and CSS3 features in the user’s browser, allowing for graceful degradation.

    used by 92 institutions
  • Shopify

    A comprehensive e-commerce platform that allows businesses to create and manage online stores with various sales and marketing tools. Read more
    used by 86 institutions