Culture Index exists to catalog cultural institutions online, and highlight the best practices that inspire us.



Launching with a focus on museums and building from there, we are a resource for both research and discovery. Browse information about online communications, and discover ideas with examples of what’s possible for cultural institutions in the digital space.



As a community project facilitated by Base, we invite you to use and contribute to this growing resource.

Culture Index

Victoria and Albert Museum

The V&A is a family of museums dedicated to the power of creativity. Our mission is to champion design and creativity in all its forms, advance cultural knowledge, and inspire makers, creators and innovators everywhere. We share a 5,000 year old story of creativity through exhibitions, events, educational programmes, digital experiences, conservation, research and an ever-evolving national collection of over 2.8 million objects spanning every creative discipline

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Tech Specs

Tech Specs

Performance

99

Accessibility

100

Best Practices

100

SEO

100

Performance

74

Accessibility

100

Best Practices

100

SEO

100
  • Lodash

    A modern JavaScript utility library that provides helpful functions for common programming tasks, such as manipulating arrays and objects.

    used by 69 institutions
  • core-js

    A modular standard library for JavaScript that provides polyfills for ECMAScript features.

    used by 329 institutions
  • LazySizes

    A lazy loading library for images, iframes, and other media that optimizes loading by only loading elements when they enter the viewport.

    used by 88 institutions
  • jQuery

    A fast, small, and feature-rich JavaScript library that simplifies HTML document traversal, event handling, and animation.

    used by 485 institutions
  • Slick

    A fully responsive and customizable carousel slider for showcasing content in a dynamic and interactive way.

    used by 53 institutions
  • Google Analytics (GA4)

    Google's analytics platform that offers advanced tracking and analysis capabilities across web and app data for enhanced user behavior insights. Read more
    used by 285 institutions
  • Facebook Pixel

    A code snippet that tracks visitor actions on your website to optimize ad targeting and measure the effectiveness of Facebook advertising campaigns.

    used by 191 institutions
  • TikTok Pixel

    A tracking code that allows advertisers to measure the effectiveness of their TikTok ads by monitoring user actions on their website.

    used by 33 institutions
  • Linkedin Insight Tag

    A JavaScript code that enables website owners to track conversions, retarget website visitors, and gain deeper insights from LinkedIn ad campaigns.

    used by 36 institutions
  • Hotjar

    A behavior analytics tool that combines heatmaps, session recordings, and feedback surveys to help understand how users interact with your website.

    used by 43 institutions
  • PHP

    A popular open-source scripting language widely used for web development and server-side applications. Read more
    used by 438 institutions
  • Ruby

    A dynamic, open-source programming language with a focus on simplicity and productivity, often used in web development through the Ruby on Rails framework.

    used by 4 institutions
  • Amazon CloudFront

    A fast content delivery network service that securely delivers data, videos, applications, and APIs to customers globally with low latency.

    used by 21 institutions
  • Amazon S3

    Amazon's scalable storage service for object data that offers high durability, security, and performance for data storage and retrieval.

    used by 36 institutions
  • Cloudflare

    A global network service that provides content delivery network (CDN), DDoS mitigation, internet security, and distributed domain name server services.

    used by 178 institutions
  • Amazon Web Services

    A comprehensive cloud computing platform offering a wide range of services for computing, storage, databases, analytics, machine learning, and more.

    used by 107 institutions
  • Vercel

    A cloud platform for static sites and serverless functions that optimizes the development and deployment of front-end projects. Read more
    used by 24 institutions
  • Bootstrap

    Bootstrap is a widely-used, open-source front-end framework for developing responsive web designs. Created by Twitter, it offers a collection of HTML, CSS, and JavaScript tools and components, making it easy to create mobile-first websites. Bootstrap is popular for its ease of use, extensive documentation, and ability to streamline web development processes.

    used by 135 institutions
  • Salesforce

    Salesforce is a cloud-based customer relationship management (CRM) platform that helps businesses manage interactions with customers, prospects, and partners. It offers tools and applications for sales, customer service, marketing, analytics, and more, all integrated on a single platform.
    used by 14 institutions
  • WordPress

    WordPress is a popular, open-source content management system (CMS) that powers over 40% of websites. Initially a blogging platform, it now supports various sites with customizable themes and plugins. Known for its user-friendly interface, WordPress is used by both beginners and professionals to create and manage websites. Read more
    used by 266 institutions
  • WordPress

    WordPress is a popular, open-source content management system (CMS). Initially a blogging platform, it now supports various sites with customizable themes and plugins. WordPress is used by both beginners and professionals to create and manage websites. Read more
    used by 272 institutions
  • MySQL

    An open-source relational database management system widely used for web applications and data storage.

    used by 247 institutions
  • Yoast SEO

    Yoast SEO is a popular WordPress plugin that helps optimize websites for search engines. It offers tools for improving content, keywords, and readability, enhancing a site's visibility and ranking.

    used by 148 institutions
  • RSS

    RSS (Really Simple Syndication) is a web feed format used to publish frequently updated content such as blog posts, news articles, and podcasts. It allows users to subscribe to feeds from their favorite websites and receive updates in a standardized, easy-to-read format. This helps users stay informed without needing to visit multiple websites.

    used by 155 institutions
  • PayPal

    A widely-used online payment system that allows individuals and businesses to send and receive payments electronically.

    used by 12 institutions
  • Elementor

    A drag-and-drop page builder for WordPress that allows users to create custom layouts and designs without coding.

    used by 26 institutions
  • Mautic

    An open-source marketing automation platform that allows businesses to manage email campaigns, social media, and more with powerful segmentation and personalization features.

    used by 10 institutions
  • React

    A JavaScript library for building user interfaces, maintained by Facebook, that allows developers to create reusable UI components. Read more
    used by 105 institutions
  • Svelte

    A radical new approach to building user interfaces that shifts much of the work to compile time, resulting in highly optimized and fast JavaScript code.

    used by 3 institutions
  • Ruby on Rails

    A server-side web application framework written in Ruby that follows the MVC pattern and emphasizes convention over configuration.

    used by 4 institutions